Whether a campaign is targeting a particular community, individual or persona, proactively reaching out with crafted messages -- to inspire a response, like or share -- is most effective when the message is relevant and timely. The CXCaaS team actively identifies and leverages opportunities to engage to optimize promotions, sweepstakes, or other “pop-up” offers with personal 1:1 interactions that encourage clicks, conversions and shares to optimize campaign performance. This is done by researching profiles to learn as much as possible about the target and crafting personal and relevant posts using @username, hashtags and other tactics.
We work on your behalf to...
-
Humanize the brand to create value and increase customer ROI
-
Leverage community sentiments, reactions and trends to drive better decision making for content, campaigns, and offers
-
Influence positive word of mouth referrals with natural viral campaigns
-
Identify and engage leads through conversations, special offers and other relevant information to foster interaction or conversions
-
Drive bottom line sales through integrated engagement
